Polar continues to reorganize its regions with the aim of providing a better and more agile response to consumers through digital transformation.
After twelve years at the helm of Polar Ibérica as Managing Director, Manu lafora incorporates the management of the Polar Italia subsidiary to its current functions.
With this new appointment, which will take effect from January 1, 2021, Lafora takes over the management of the new South Europe region.
With experience in FMCG, Sports Industry and Consumer Electronics in management positions at Iberia and EMEA level, Lafora considers this new position “a great professional opportunity and a challenge that I am looking forward to.
I am convinced that the synergies between countries will allow us to optimize the company's resources to make POLAR grow the sport / smart watch market in Italy, Spain and Portugal, satisfying the needs of consumers with a clear focus on the digital transformation of their experience."
Lafora will lead the management of the sales, marketing, finance and operations teams of the two subsidiaries located in Barcelona and Bologna