IRONMAN, has made public a new agreement of several years with Facebook for the live coverage of IRONMAN® races.
The agreement stipulates that Facebook Watch will be the digital platform that will broadcast live, exclusively, 17 events at 2019 and will increase to 19 racing at 2020, with an option to reach 22 tests in 2021.
This includes the full live follow-up of the IRONMAN® World Championship and IRONMAN® 70.3®, as well as on-demand videos of events broadcast on Facebook Watch.
In the coming weeks, IRONMAN will announce the IRONMAN and IRONMAN 70.3 events calendar where Facebook Watch will be present at 2019. All live coverages will be available worldwide on Facebook Watch through the Facebook page IRONMAN Now.
"Popular sports are a great opportunity for Facebook Watch, since they offer great interaction with our community and have a great follow-up between it"Says Devi Mahadevia, Facebook North America Sports Programming Lead. "IRONMAN is a perfect example, so we are thrilled to take advantage of the success of our 2018 deal and partner again to provide viewers and followers around the world with full coverage of the major races.".
During the first year of partnership with Facebook at 2018, IRONMAN demonstrated a large and committed audience with more than 3.5 millions of people watching at least one minute of live tracking. In addition, the content published on the Facebook page IRONMAN Now featured 4.5 million engagements. A fact that positions IRONMAN and their careers among one of the sports entities with the most Facebook engagement in 2018.
Extending the agreement with Facebook provides the opportunity to accelerate the global growth of the triathlon and at the same time raise and publicize the profiles of professional triathletes. Widely known as the king of all endurance sports, the IRONMAN World Championship attracted the attention of viewers on Facebook Watch through more than 20 hours of live coverage, which includes everything from the collection of the number to the final hour of celebration at the goal.
"The partnership with Facebook has given us the unique ability to show our sport to a global audience while teaching them everything that the day of a career can offer."Said Matthieu van Veen, Chief Revenue Officer at IRONMAN. "With events on all continents and in more than 50 countries, we continually strive to provide our athletes, spectators and sponsors with content and platforms to connect. Facebook Watch provides the most innovative tools to allow our community to interact and participate during the 10 hours of live coverage in each of the events. The numbers of our 2018 Facebook Watch programming are amazing and illustrate the deep interest and scope of our events. We look forward to continuing to work with Facebook to provide a truly global live event coverage calendar to our expanding community".
IRONMAN will produce its live coverage for a connected audience, incorporating a unique interaction with the viewer through Facebook Watch Parties, real-time polls, amateur discussions and content generated by viewers throughout the race.
The coverage of the live events, produced in its entirety, will be orchestrated by IRONMAN champions, such as Dede Griesbauer, Rachel Joyce, Matt Lieto and Michael Lovato, as well as IRONMAN world champions and Hall of Famers Paula. Newby Fraser and Greg Welch.
Live career tracking, as well as a variety of on-demand programming, will be available worldwide through the IRONMAN Now Facebook page - www.facebook.com/IRONMANnow.
For more information about IRONMAN and the IRONMAN portfolio events, visit www.ironman.com.