ASICS launches the SUPERBLAST™ 2 shoe, redesigned by Lucy Charles-Barclay
Renowned sports brand ASICS has launched a new collection designed by the prominent British triathlete Lucy Charles-Barclay, who has inspired and actively participated in the redesign of the SUPERBLAST™ 2 shoe, as well as the creation of high-performance sportswear.
This collection, created under the name “La Sirena”, has been developed to help runners reach new physical and mental depths, reflecting the athlete’s resilient spirit.
The SUPERBLAST™ 2 is presented as an improved and visually stunning version of its predecessor.
The sneakers feature iridescent stripes that evoke fish scales, a nod to the nickname Lucy Charles-Barclay, which he earned for his outstanding swimming skills.
The pearlescent purple of the midsole and the laces engraved with the phrase “Never Give Up” underline the fighting spirit of the triathlete, who has overcome numerous adversities in her career, including a serious injury that temporarily sidelined her from competition.
This redesign is not only intended to improve performance, but also to motivate those who use them to face challenges with the same determination as Lucy Charles-Barclay.
In addition to the sneakers, the capsule collection includes other products such as the METARUN shorts, top and vest, all designed to provide maximum comfort and freedom of movement, ideal for sportswomen looking for high-performance clothing without sacrificing style.
Lucy Charles-Barclay, an ASICS athlete since 2022, has made her mark on the world of triathlon. Acclaimed for her ability to stay at the top of the sport, she has become a source of inspiration for runners and triathletes around the world.
In his own words: “I'm excited to launch my first collection with the ASICS team.
The design process has been so much fun and I love seeing how your meticulous attention to detail is reflected in even the smallest design elements.
I hope everyone who wears the collection feels as comfortable and inspired as I do to get out and run for the body and mind.. "
Pierre Mollar, Product Marketing Specialist at ASICS, also expressed his enthusiasm for the collection: “Lucy is an amazing triathlete on many levels, motivating women and girls of all abilities to stay active.
This collection celebrates the inspiration that is Lucy and the impact she has inside and outside her community. Working on the products and combining ASICS craftsmanship with her creative expression has been a great journey for everyone involved.. "
Products in the collection, including the redesigned SUPERBLAST™ 2, are available at select retailers and throughthe official ASICS website.
The shoes are priced at 220 EUR and the collection is expected to be a hit with running and triathlon fans looking for a balance between design and performance.