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Joma launches its 2025 collection: Innovation and style for every sport

On Wednesday, January 17, Joma held an exclusive event at its facilities in Portillo de Toledo to present the latest developments in its 2025 collection.

More than 50 media outlets, including specialized and general press, were present to learn first-hand about the technological advances and the brand's commitment to sustainability and sports performance.

The event, which included a tour of the facilities, a presentation led by Marina Lopez, advisor to Joma, and a parade headed by Ruth Beitia, demonstrated why this company with almost 60 years of history continues to be a reference in the national and international sports market.

A brand in constant evolution

During the presentation, Marina López highlighted Joma's unstoppable growth and its commitment to internationalisation.

Currently, The brand is present in more than 40 countries and sponsors international federations in sports such as running, tennis, football and indoor football. In addition, it has consolidated its leadership in running, trail running, paddle tennis and pickleball events.

Joma founder Fructuoso López closed the event with an inspiring speech in which he reflected on the company's journey. "My goal was to succeed and create a brand that would last over time," he said.

His vision remains the driving force behind a company that constantly seeks to innovate to improve the experience of athletes.

Innovations from the 2025 collection

Joma's new collection is designed to meet the needs of athletes of all levels, from amateurs to professionals.

Here are the most important details:

Running: Technology to improve every stride

  • R-City: Designed for those who run in the city, this line combines style and functionality with vibrant colors and an urban approach. It incorporates technologies such as MICRO-MESH SYSTEM, which wicks away sweat, and ultra-light, stretchy fabrics for optimal comfort.
  • R-Night: Perfect for night runs, it features strategically placed reflective details that improve visibility in low-light conditions, as well as breathable and lightweight technical fabrics.

Trail Running: Technical clothing for nature

The line R-Nature takes Brama technology to the next level, offering garments designed to keep the body warm in cold and wet conditions. Includes:

  • T-shirts, leggings and hoodies: Technical solutions that promote perspiration, reduce muscle fatigue and improve blood circulation thanks to their strategic compression panels.
  • High-end raincoat:Waterproof and breathable, with the ability to withstand up to 10,000 water columns, it is ideal for trail lovers in any climate. In addition, it is lightweight and self-storing, perfect for taking on any outing.

Outdoor: Explorer, for the most adventurous

The line Explore It is designed for the challenges of the mountains, offering a layering system to adapt to any climate:

  1. First layer: Brama thermal T-shirts and tights that regulate body temperature.
  2. Second layer: Soft and comfortable fleece linings that retain heat even in wet conditions.
  3. Third layer: Jackets and windbreakers that protect against inclement weather, guaranteeing comfort and durability.

Racquet sports: Challenge and Smash

For tennis and padel enthusiasts, Joma launches the lines Challenge y Smash, which combine style and performance. They stand out for:

  • Ultralight and breathable fabrics with technologies such as MICRO-MESH SYSTEM.
  • Technical shorts that offer freedom of movement and comfort on the track.

Also, the new Capsule Line allows athletes to sport a complete outfit that balances performance and style.

Gym and Yoga: Core, comfort and style in the gym

The line Core is designed to maximize performance during training. It includes:

  • Women's clothing: Tops with different levels of support and tights with ergonomic fit that guarantee comfort and stability.
  • Men's clothing: T-shirts, shorts and tights with compression panels that reduce fatigue and improve performance.

Teamwear: Sustainable clothing for teams

Joma reinforces its commitment to the environment through its line ECO, made from recycled polyester.

This initiative has enabled 95% of the kits of its sponsored clubs to be sustainable, reducing CO₂ emissions by 75%.

The show: Technology and style in action

The event culminated with a fashion show featuring elite athletes such as Gemma Arenas, Miguel Heras and José Antonio Diestro, who wore garments from the 2025 collection.

Ruth Beitia, brand ambassador and Olympic athlete, led the catwalk, highlighting the quality and technology of the new lines.

A vision of the future

With its 2025 collection, Joma not only reaffirms its position as a leader in the sports market, but also demonstrates its commitment to innovation, sustainability and sport.

All the information on their website https://www.joma-sport.com/ 

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