Selle Italy has made the official extension of the agreement with IRONMAN as a partner of the European Series in 2019 and 2020.
Starting this year, the Italian brand will be the " Official Bicycle Saddle "And" Supplier Partner ”From the IRONMAN Global Series.
In addition, Selle Italia will be the “Official Platform Partner” of the IRONMAN Virtual Club and will produce a triathlon saddle with the prestigious IRONMAN logo.
"We are pleased to announce the extension of this important partnership with IRONMAN also in this 2021 and for the entire IRONMAN Global Series, a collaboration that confirms once again our commitment in the triathlon segment - said Giuseppe Bigolin, president of Selle Italia - and, with the IRONMAN Virtual Club, our strong focus on pursuing a strong and comprehensive digitization strategy ».
"We are delighted to expand our global relationship with Selle Italia and as part of this launch a line of co-branded saddles"Watt."
SELLE Watt, a specific saddle for triathlon
The Watt saddle is the ideal product for triathlon and we look forward to sharing this collaboration with the IRONMAN community. »Said Matt Wikstrom, IRONMAN Senior Vice President of Global Partnerships.
The new agreement provides for production and sale, both in online channels as in the IRONMAN Official Merchandise Store, of a saddle dedicated to the most important triathlon circuit in the world.
It's about the Watt saddle specific for triathlon, a model launched by Selle Italia in early 2020 and made in collaboration with the two-time winner of the IRONMAN World Championship in Kona, Hawaii, Patrick Lange, who will present the characteristic IRONMAN logo.
The saddle will be available in two variants: Watt Kit Carbonio Superflow with carbon rail for maximum performance, and Watt Gel Superflow with TI316 rail and a layer of gel inside the padding - in the front area - for greater comfort.
The historic agreement will see Selle Italia products on display around the world and available to the more than 250.000 IRONMAN® and IRONMAN® 70.3® athletes who compete on average each year.
For more information about Selle Italia: www.selleitalia.com