Skechers Performance, the official running shoe of the Ironman European Tour

He will be present at 27 of the 43 races, including those of the Spanish cities of Lanzarote, Mallorca and Barcelona 

HOMBRE DE HIERRO It is known to be one of the most difficult races in the world. And now, SKECHERS Performance, division of Skechers USA, Inc, announces that it will be the Official Running Shoe Sponsor in the Ironman European Tour, bringing the award-winning brand to elite runners across the continent and the United Kingdom.

Starting the IRONMAN® 70.3® Pays d'Aix (France) in May, Skechers will be present at 27 of the 43 IRONMAN European Tour races. With a presence in the town and exhibiting at the marketing event, including the race and signage during the event, as well as in new media and digital channels. Athletes will be exposed to the Skechers Performance brand in all three phases of the event (swimming, cycling and running (marathon)) throughout Europe, including Switzerland, Austria, Germany, the United Kingdom, Ireland, Spain, France, the Netherlands and Denmark . 

"We can not be more proud to partner with IRONMAN and the incredible athletes of this exciting competition, "explains Marvin Bernstein, managing partner of SKECHERS SARL." Ironman's podium is proof of our continued support and commitment to the racing community, and Our involvement with this competition will have an impact on the amateur and expert athletes from all over Europe, who are a fundamental part of its execution. This exhibition is a perfect opportunity to interact directly with Europe and increase brand awareness in this continent".

Over the last five years, SKECHERS Performance has been creating an important gap between the elite of running and triathlon, and has attracted athletes such as marathon runner Meb Keflezighi, who at 2014 was the winner of the Boston Marathon with Skechers GOrun, as well as his American partner Kara Goucher, another elite of the marathon. In addition, European athletes such as Anja Beranek and Nils Frommhold have become big fans of the brand thanks to the lightness, flexible design and technological innovations that each pair of SKECHERS Performance shoes has.

"Their motto" Go Like Never Before "and their lightweight and innovative designs make Skechers Performance the best and most dynamic sports shoe partner for our events in Europe," explains IRONMAN Sales Director Carola Ross. "We are delighted to have them with us on this trip."

The tour includes several types of races. Two of them have an Olympic distance of 5150 and in which the athletes have to swim 1,5 km., 40 km. on bicycle and run other 10 km; 12 competitions with the distance IRONMAN 70.3 trialton, consisting of 1,9 km. of swimming, 90 km. of bicycle and 21 km. of career; and other 12 tests will be long distance, where the athletes will swim 3,8 km., they will make 180,2 km. Bike and run a full marathon.

The SKECHERS Performance novelties can be seen in the exhibitions when IRONMAN European Tour 2016 visits the three Spanish cities, Lanzarote, Mallorca y Barcelona the 21 days of May, 24 of September and 2 of October, respectively, as well as being in specialized stores, Skechers stores and on its website.

For more information about the IRONMAN brand and the series of global events you can visit www.ironman.com. For more information about SKECHERS Performance, visit www.skechers.com.