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Joma and Behobia-San Sebastián join forces: this is what the new stage of running will look like

La Behobia-San Sebastián continues to take steps to establish itself as one of the reference races in the calendar national and, this time, it does so with the help of Joma.

El Fortuna Sports Club has announced an important agreement whereby the Spanish brand becomes its official technical sponsor.

Below, we tell you all the details of this collaboration, the impact it will have on the next edition, and why this step means great news for running in Spain and beyond our borders.

The agreement that unites two major players

The agreement signed between the Fortuna Sports Club y Joma It is a milestone that goes beyond the mere presence of a brand at a race. It is a union based on shared values, such as a passion for sport and a commitment to athletes, both professional and amateur.

Thanks to this agreement, Joma will dress and shoe thousands of participants in the Behobia-San Sebastián, as well as to the entire team of volunteers and the organization.

With this, the brand confirms its commitment to continue growing in national races, where it has already made an important place for itself. In addition, this collaboration aims to take the runner's experience to the next level, offering quality products and greater visibility to the event.

Firm commitment to national and international running

Although it is a 20-kilometer asphalt race, the Behobia-San Sebastián It is still a challenge similar to that faced by many triathletes who alternate disciplines to improve their overall performance.

For this reason, when a company like Joma decides to focus on projects of this nature, demonstrating a solid commitment to endurance sport in all its facets.

Joma has been manufacturing and marketing sports equipment for over half a century. Since its foundation by Fructuoso Lopez Since its inception in 1965, the brand has grown steadily and is now found in over 140 countries.

Her presence in diverse events—marathons, half marathons, prestigious international races—has positioned her as one of the great Spanish references in the sports field.

Today, Joma It sponsors important marathons in Spain, such as Madrid and Ibiza, as well as other internationally renowned marathons: Paris, Rome, Florence, Venice, Porto, Soweto and Two Oceans, among many others.

The #JomaTeam also includes leading athletics federations, such as those of Spain, Italy, the Czech Republic, Scotland, Ireland, Slovenia, Morocco and Mexico, and numerous elite athletes.

Behobia-San Sebastián: the race that thousands of runners love

For those who do not know the Behobia-San Sebastián, this is one of the most emblematic events on the Spanish scene.

It is held every year in the Basque Country and brings together experienced runners, novices and those looking to take a leap in quality in their performance.

Its route, full of climbs and descents, passes through iconic areas and offers spectacular views, making this event more than just a race: it is a complete sporting and cultural experience.

The arrival of Joma As an official technical sponsor, the company promises to further increase the visibility of the event. In this way, the race aims to position itself as an event that is consolidated not only at a national level, but also in the international spotlight, thanks to the focus that the Spanish brand is putting on races around the world.

Exclusive product line: comfort and cutting-edge technology

One of the most interesting points of the agreement is the development of a line of special products for the Behobia-San Sebastián. Joma and Fortuna Sports Club They are working on designing t-shirts, slippers and merchandising with cutting-edge technology: comfort, breathability and durability designed for the demands of a runner seeking their best performance.

Each of these products will be personalized with the essence and identity of the event, becoming a unique souvenir for participants and volunteers. It is expected that, in future editions, the collection will grow and present new improvements as the collaboration progresses.

Drafting

Triathlon News Editorial: We are the award-winning team in 2019 and Best Triathlon Website, made up of communicators passionate about triathlon, with more than 14 years of experience. We strive to offer you the most accurate, relevant and up-to-date information, conveying the excitement and dedication that characterize this sport.
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