BH will also be sponsor of the Portuguese Triathlon Federation
BH Triathlon has become a new sponsor of the Portuguese Triathlon Federation (FTP). The agreement was announced last Saturday at the Festa do Triatlo 2011, an event that took place in the Portuguese town of Montemor-o-Velho and that pays tribute to the most outstanding Portuguese athletes and clubs during the year, among which was the BH sponsored triathlete, Joao Silva.
The Portuguese triathlete, current Under 23 Triathlon European Champion and member of the Portuguese team, has seen his career recognized during the season which, in addition to the European title, has included his first victory in a test of the ITU World Triathlon Series (Yokohama) and its inclusion in the Gold Group 2011, an exquisite group of 20 elite athletes that represent the best in the world in this discipline.
This agreement implies that BH will take all the power of its brand to those events organized by the FTP. In addition, all the triathletes of the Portugal team will compete with the BH logo on their jerseys.
The Portuguese country is a very close and important market for BH, so the international firm is very satisfied with the possibilities that this agreement opens up to publicize its specific outdoor and indoor products for triathlon. Models as spectacular as the AERO range or the BT AERO will now reach Portuguese fans more easily.
This sponsorship culminates a 2011 in which BH has revealed itself as the triathlon brand thanks to its range of road and mountain bikes, its fitness machines and its support for such important events as the Garmin in Barcelona, for institutions such as the Federation Spanish Triathlon (FETRI) and elite triathletes such as Joao Silva or Eneko Llanos.