Challenge Roth 2024 surpasses 342 million viewers
- An increase of 6% compared to the previous edition
- Presence on 928 international platforms and channels
- New broadcast formats to reach a wider audience
The DATEV Challenge Roth 2024, one of the most prestigious long-distance triathlon events in the world, closed its edition with a new milestone in terms of visibility.
After publishing its annual report, TEAMCHALLENGE confirmed that the event reached 342 million people in media coverage, marking a 6% increase compared to the previous year.
With this, the German competition confirms its position as a solid reference in international sport, both for the most experienced public and for those who are just beginning to enter this demanding challenge.
An increase of 6% compared to the previous edition
Last year, the figure stood at 324 million, a significant jump compared to the 145 million people registered the previous season.
In 2024, the new mark of 342 million not only reaffirms the relevance of the Challenge Roth, it also reflects the increased attention that long-distance triathlon is attracting in various corners of the globe.
The event continues to grow in importance for the Roth district, a region committed to sport, while helping to spread the practice of triathlon to an ever-wider audience.
Presence on 928 international platforms and channels
One of the key factors in this record is the strategy of distributing images and news, which were broadcast on a total of 928 media outlets and platforms. The broadcast of the event was not limited to one country or one channel, but reached all continents.
Digital reach and television across the globe
Coverage did not stop at traditional media outlets. Live broadcasts on BR Fernsehen gave German fans the opportunity to follow every critical moment.
This year also marked a turning point with the introduction of ARD Sportschau, which for the first time showed the men's and women's finishes uninterrupted for 50 minutes, even going so far as to alter the programming of the popular Tour de France coverage. Other channels such as ZDF, RTL and Sat 1 also joined in, helping to spread the word about the success of the day.
New broadcast formats to reach a wider audience
A highlight of this edition was the broadening of the media spectrum. Not only television, print media and digital platforms were involved, but also out-of-home (DOOH) media in places such as airports, train stations and gyms.
With this move, it was estimated that 9,23 million more people came into direct contact with the iconic images of the event.
This step ensures that triathlon goes beyond conventional channels and reaches everyday environments where the public can discover the event almost by surprise.
The Roth Challenge organisers sought to make the experience available to a wide range of audiences: from experienced triathletes who follow every new sporting event, to beginners who may have never seen a long-distance race, and even citizens interested in events of global repercussion.
Collaboration with charity projects in the Roth district
Another point that is part of the spirit of Challenge Roth is its social work. While there is talk of the great media impact and international reach, the human component is not overlooked.
Apart from the numbers, the organisation shows that sporting events can be accompanied by gestures of solidarity. For example, the “Christmas Together” initiative is a way of ensuring that no one in the Roth district is left alone during the Christmas holidays.
This year, TEAMCHALLENGE donated 5.000 euros to the FUBE (Förderverein zur Unterstützung des Bürgerschaftlichen Engagements) association to support the three Christmas celebrations planned for 23 December.
This action, which has been ongoing since 2019, reinforces the idea that a major sporting event can be a driving force for social well-being in the environment that hosts it.
An independent analysis that validates the growth
All this data does not come from the organisation alone. It was collected and analysed by IRIS (Intelligent Research in Sponsoring), an external research institute specialising in sport.
Their work reinforces the credibility of the figures and guarantees a transparent result. Their clients include international associations, renowned football clubs and major brands. The analysis period ran from June 30 to July 21, 2024, with a subsequent review until October 31 in the international TV and DOOH field.
This report is not considered definitive, as media coverage continues to expand over time. In any case, these figures represent a major step forward, confirming that the Challenge Roth is a world reference in triathlon, watched and followed by an increasing number of spectators.
