Bkool and Adidas Sport Eyewear present a new virtual edition of the Tour de France that will transfer its real stages to the living room of your house
More than 100 years ago the Tour crossed the borders of France for the first time to move some of its stages to Germany. At that time, the runners had a single bicycle to complete the entire race and some stages were completed at night, driving on roads still unpaved.
This year, the race will give its kick-off in Belgium with a stage of 192 kilometers. But on Saturday not only Nairo, Landa, Thomas and company will begin their fight for the conquest of the precious yellow jersey. In this new edition, the Tour again crosses borders to sneak into our homes, allowing amateur cyclists and any lover of this sport to experience in first person all the excitement of a magical race.
You can compete in the Tour from your house
Parallel to the real edition, Saturday starts the Tour Bkool by Adidas Eyewear, a virtual version of the gala round that will extend throughout the three weeks of competition, replicating some sections of its real stages.
How to participate?
To participate, it is only necessary to have an intelligent cycling roller of any brand and download the Bkool Cycling Simulator from your web page. The participation is completely free thanks to the possibility to try Bkool Premium without cost for a month.
How many times have you imagined arriving in Paris wearing the yellow leader's jersey?
As in any great round, it will be necessary to plan the strategy of each stage, to program the attacks and to divide the view between the data and our rivals. Although in this case, the routes will be between the 10 and 30 kilometers in order to make them accessible to any amateur.
From Bkool hope to exceed the numbers of its latest edition, which managed to concentrate 2460 cyclists from more than 20 different countries. To do this, the official sponsor of the race, Adidas Sport Eyewear, will offer dozens of gifts to raffle among all participants.
Real image of the competition
«The goal is for all Bkoolers to feel for a moment what it is to be part of a Grand Tour.»
According to Diego Pantoja, Bkool's communication manager, "the experience is surprisingly realistic and to fight for the podium you will have to sweat the fat drop. But we do not look for stars among the participants. The objective is that all the Bkoolers can feel for a moment what it is to be part of a Great Tour. Live the Tour from within."
The Tour returns, the summer evenings in front of the television, the great mountain stages or those counter-tours in which entire countries do not look away from the clock for a second. But this year also, it returns in a special way, moving each mountain pass and each plain to the home of thousands of cyclists.
The most important race in the world sneaks into your living room to give you the opportunity to experience it in the first person. This year the Tour also you run.
Further information: https://premium.bkool.com/es
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