La Arctic Race of Norway y Bkool announce a new collaboration that will allow any cyclist in the world to enjoy from home the 7ª edition of the northernmost professional cyclist race on the planet.
For that, Bkool has recreated the four real stages of the Arctic Race through its exclusive cycling simulator, offering the opportunity to compete on its routes to any fan.
Walk through the virtual stages of RNA with Thor Hushovd
To participate, you only need a cycling roller of any compatible brand and have an account in the Bkool Simulator.
A golden opportunity to Enjoy the beauty of the roads of northern Norway, training with cyclists from different parts of the world and trying to set distances in their most demanding stages, such as the ascent to the Storheia Summit, known as the Norwegian Mont Ventoux with 3,5 km to 11,8%.
A spectacular competition organized by Bkool, which will kick off on next August 5, with the participation of Thor Hushovd and Gunn Rita Dahle, luxury ambassadors of the test. In addition, the best runners will be presented with exclusive prizes from the Arctic Race of Norway.
A new training program for the Arctic Heroes of Tomorrow Race
The exclusive Bkool technology will also contribute to the development of the Arctic Heroes of Tomorrow Race, the official junior race organized by Equinor (Main Sponsor of the ARN), the Norwegian Cycling Federation and the Arctic Race of Norway.
A total of 120 young talents from Norway, France, Germany, Scotland and Finland will compete in Narvik next August 18 on the same circuit as the professionals. A few days before, all of them will have the opportunity to test the course virtually in Bkool, being able to test the circuit and plan their race strategies with accuracy.
In the words of Javier Cepedano, Director of Marketing and Sales of Bkool: "It is a fantastic collaboration for our brand. Uniting our advanced cycling simulator to the best racing organizer on the planet, opens up a new world of possibilities at the international level.
A realistic virtual environment
The Bkool Simulator is capable of creating realistic representations of each race, through thousands of routes in which the distance, the degree of unevenness, the wind, the landscapes and the climatic conditions of outdoor cycling are perfectly replicated.
So anyone who wants to experience in first person what the riders of the Arctic Race of Norway feel, has a unique opportunity, from the comfort of their own home and competing with cyclists from other countries. "
Knut-Eirik Dybdal, Director of the Arctic Race of Norway: "We are very happy to start this collaboration with Bkool. Thanks to this new alliance, any cyclist will be able to enjoy the beauty of northern Norway, competing in the Arctic Race of Norway in the same way as professionals.
This idea perfectly responds to our main objective, which is to turn the Arctic Race of Norway into a showcase to promote Norway internationally.
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