The triathlon is held on the weekend of September 21 and 22 "Challenge Madrid ”, contemplated in the CUPRA Challenges program
CUPRA was born to captivate enthusiasts of the automotive world and in turn, to all those who are looking for a brand with its own personality, which leads a lifestyle based on originality, sophistication, passion and sportsmanship.
CUPRA was born with its own identity and integrated in the SEAT company, championed in four pillars: garage, racing, distribution and experiences. The brand enhances its more dynamic side with CUPRA Challenges, framed in its program of experiences and of which the proposal of Challenge Madrid.
In line with the values of CUPRA, Challenge Madrid brings together athletes willing to overcome their limits and create their path, in accordance with the brand claim #CreateYourPath and under the values of nonconformity and sportsmanship that also characterize the CUPRA universe.
The triathlon will have the presence of vehicles CUPRA Ateca to accompany the participants during the test. Also, it will be the official vehicle of organization and VIPs. The CUPRA Ateca is a vehicle born from the passion of engineers and designers, and developed for people who appreciate detail and exclusivity.
The heart of the vehicle is one of the most technologically advanced engines on the market: a two-liter, four-cylinder TSI petrol engine, direct and indirect injection and turbocharger, offering no less than 300 hp and 400 Nm of maximum torque. This, together with the seven-speed DSG transmission and the 4Drive all-wheel drive system, makes the CUPRA Ateca provide security, style and conviction.
Además, the brand will participate in the Challenge Madrid with its “CUPRA Teams” Derived from the CUPRA Challenges program, who will have registrations for the Half Relay modality (1,9km swimming, 90km cycling and 21km running).
CUPRA will expand the experience of its teams including accommodation, personalized equipment for each participant, as well as a specialized coaching service by Oscar Pereiro, who will guide them and help them do their best in the test.
More information: www.challengemadrid.com