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Fitur 2025: Dates, tickets and sport as the main attraction

The arrival of January not only marks the beginning of a new year, but also the celebration of one of the most important events in terms of tourism worldwide: Fitur 2025.

From 22 to the 26 of January of 2025, the fair will open its doors in IFEMA Madrid to offer five days packed with proposals, trends and destinations ranging from the most traditional to the most innovative.

Although this is an essential event for professionals in the sector, it is also very attractive for athletes and, above all, for those who want to combine their travels with triathlon or other disciplines.

Below, we tell you all the essential details, from ticket prices to special programming. Fitur Sports.

Dates and official venue of Fitur 2025

This fair, which brings together exhibitors from more than 150 countries, will be held in IFEMA Madrid (Parthenon Avenue, 5, Barajas).

The nine pavilions of the venue will be distributed by thematic and geographical areas, which facilitates the organization and visits of attendees. With a wide opening hours 10: 00 19 to: 00 hours, it will be possible to calmly explore every corner in search of tourist proposals, business meetings and inspiring talks.

Professionals will have preferential access to the January 22 to 24, while the general public will be able to attend the weekend of 25 and January 26.

If you are interested in sports tourism, do not hesitate to plan your attendance in advance to take advantage of all the presentations and activities that will be presented.

How to purchase tickets and passes

There are two main types of entry:

  • Pro Pass:
    • 22 Euros for a day (online purchase) and 29 Euros box office.
    • 43 Euros the permanent pass (three days) on sale online and 52 Euros box office.
    • Valid from January 22 to 24, dates focused on B2B meetings and specialized events.
  • General admission:
    • 12 Euros per day if you buy it online and 16 Euros box office.
    • Valid for Saturday 25th and Sunday 26th.
    • Children under 8 years old enter free of charge when accompanied by an adult, as do people with a disability of 33% or more.

more information in your webpage https://www.ifema.es/fitur/entradas 

Brazil, Partner Country of the fair

The 2025 edition features Brazil as an official Partner Country of Fitur. This agreement was formalised at an event held at the Brazilian Embassy in Madrid, marking a close collaboration with IFEMA.

The aim is to boost the international image of the South American country, which has many attractions for tourists: lush coastal areas, natural spaces ideal for training and prestigious sporting events.

For triathletes, Brazil offers legendary competitions across its geography, as well as locations well suited to open water swimming, cycling and running. This partnership highlights the global relevance of Fitur and Brazil's prominent position on the international travel circuit.

Various themes

Fitur 2025 includes several thematic areas designed to address the different facets of the tourism sector. These include:

  • FITUR Sports: It covers all aspects related to sports tourism, including triathlon.
  • FITURTechy: Showcases technological solutions for destinations and businesses.
  • FITUR LGBT+: Highlights diversity and inclusion in the tourism sector.
  • FITUR Language: Connect with those looking to learn a language while traveling.
  • FITUR Talent: It focuses on the training and skills of professionals.
  • FITUR Woman: Gives prominence to the role of women in this sector.
  • FITUR Screen: Explores the relationship between the audiovisual industry and tourism.
  • FITUR Mice: Traveling for business reasons.
  • FITUR Cruises: Specialized in the world of cruises.
  • FITUR Know-How & Export: Supporting the export of tourist services and experiences.

The third edition of Fitur Sports: detailed programme

With the aim of uniting the world of sport and tourism, Fitur Sports celebrates its third edition in 2025.

This space is consolidated as a forum for the exchange of knowledge and business opportunities, bringing together professionals from both sectors. In addition, it will feature conferences, roundtables and sports exhibitions for the general public.

Specifically, the format will be divided into three days of conferences (January 22, 23 and 24), aimed at the industry, and the weekend will include Exhibitions and activations for all visitors.

Here is the schedule:

Wednesday January 22

  • 10:45 – Fitur Sports Presentation
  • 11:00 – Trends in sports tourism and the active leisure consumer
  • 11:45 – Cycle tourism as a driver of socioeconomic development
  • 13:00 – Innovation and sports tourism destinations
  • 15:00 – Marketing strategies in sports tourism
  • 15:45 – Challenges of sustainability of sports tourism in the natural environment
  • 17:00 – Hybridization of services in active tourism

Thursday January 23

  • 10:45 – Official opening of Fitur Sports
  • 11:00 – The impact of sporting events on territories and communities
  • 11:45 – Applications for official sports competitions
  • 13:00 – Social networks as a marketing lever in sports tourism
  • 15:00 – Sustainability and inclusion in sports events and facilities
  • 15:45 – Keys to marketing travel for competition teams and athletes
  • 17:00 – The sports tourism professional of the present and the future

Friday January 24

  • 11:00 – Trends in ticketing for participatory sporting events
  • 11:45 – Memorable experiences for sports tourists
  • 13:00 – Trends in sport and health
  • 13:45 – MICE & Sports. A segment from Sports Business Travel

This content is very useful for both event promoters and athletes who want to explore new opportunities.

You will be able to learn first-hand about the sustainability, marketing and logistics plans that are handled in major competitions. In addition, it is a perfect space to establish valuable contacts if you are an organizer, an elite athlete, a beginner or simply a fan of sports events.

The IFEMA Madrid venue will become, from January 22 to 26, a showcase of national and international destinations, as well as a meeting point for projects and experiences linked to the sports field.

Drafting

Triathlon News Editorial: We are the award-winning team in 2019 and Best Triathlon Website, made up of communicators passionate about triathlon, with more than 14 years of experience. We strive to offer you the most accurate, relevant and up-to-date information, conveying the excitement and dedication that characterize this sport.
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