Ibiza T100 breaks audience and media value records with 50 million euros.

Last September, Ibiza again hosted a test of the T100This event, known for bringing together the best triathletes on the world stage, has produced figures that confirm its relevance for both fans and the local economy.
According to the official report prepared by YouGov and the data provided by the Spanish Federation of Triathlon and Ibiza Island Council, the equivalent advertising value of the competition has reached the impressive figure of 50 millones de euros, having a television audience that exceeds 7,4 million viewers in 195 territories.
This impact places the Ibiza T100 above prominent events such as the ATP Mallorca Championships or the Mallaga Premier Padel P1, reflecting the great attention it has generated around the world.
The global reach of the Ibiza T100
The success of the broadcast is due, in part, to the great coverage offered by prestigious channels.
These include Eurosport for Europe, beIN in America and CCTV in China, which demonstrates the growing demand for triathlon-related content. Throughout the competition, 2.263 hours coverage, a figure far superior to that of other highly relevant sporting events in the current panorama.
In the digital field, the test generated 2.400 items in specialized and general media, with an estimated potential audience of 228,1 million readers between the two weeks before and after the competition.
This impact confirms that triathlon is experiencing a significant boom, where T100 events find a privileged space to attract both experienced athletes and beginners.
Television audiences exceed expectations
In addition to traditional television coverage, multiple streaming platforms and social networks transmitted the excitement of the Ibiza T100.
Experts, former professionals and even amateur athletes provided live coverage and summaries, bringing the competition experience to an even wider audience.
On the other hand, the report of YouGov He stressed that the duration of the broadcasts and the variety of territories covered have provided a significant boost to the island's image as a sports destination.
An economic impact that benefits everyone
From an economic point of view, the T100 left an impact on the island close to 8 millones de euros (with a calculation of 7,6 million in the final report), resulting from the direct and indirect expenses generated by the organization, the triathletes and their companions.
Likewise, the associated tax collection approached the 880.200 Euros, money that helps strengthen the local budget and promote projects of public interest.
El President of the Spanish Triathlon Federation, José Hidalgo, valued these data very positively.
He stressed that Ibiza is becoming a benchmark that perfectly combines tourism and sport, expressing his satisfaction with the impact that the T100 has had on the media and the local economy.
For him, the island has incredible potential, and he stressed the objective of continuing to promote high-level sporting practice in such unique environments as the Balearic Islands.
Vision of the organizers and authorities
El CEO of the Professional Triathletes Organization (PTO), Sam renouf, also shared his vision. He commented that these reports of YouGov are key tools for analysing the success of the T100, a competition that aims to showcase the beauty of unique enclaves and bring triathlon to new audiences.
The high participation of non-professional athletes also shows that the T100 is not only focused on the elite.
By opening the event to triathletes of different levels, the event enriches the sporting fabric of the host venues, generating a participatory and attractive environment for everyone.
Spain will repeat T100 event in 2025
Following the success recorded, Spain will once again host a test T100 in 2025, thus maintaining its position as one of the leading countries in this triathlon circuit.
Although the specific location has not yet been confirmed, the option of repeating it in Ibiza or explore other national venues seeking to be part of the calendar.
If Ibiza is confirmed as the venue, it is possible that the event will be moved to the final weeks of the season, adapting to the calendars of the main international competitions.