ISPO Munich 2021 will be held virtually

Next year, the ISPO Munich that will take place from February 1 to 5 will be completely online.

Due to the current coronavirus situation, the organization of the ISPO Munich has decided to take this step to ensure safety and due to international travel restrictions.

This format was chosen after analyzing the positive results of the virtual ISPO Re.Start Days  in June 2020.

Thus, it will provide opportunities for presentation of brands and products, for him debate and networking, as well as for the maintenance of international commercial relations

For Klaus Dittrich, Chairman and CEO of Messe München, the move to digital is a logical step:

«Both clients and us, as hosts, have high expectations for the internationality and quality of ISPO Munich. Under current conditions, we cannot meet these expectations. 

With ISPO Munich Online, we are allowing all clients from all over the world to participate in the event. At the same time, we can create formats that integrate new target groups. 

I am sure that in February we will have an event that will offer debates on the digital industry of the highest caliber«.

 ISPO Munich Online: what participants can expect

The fair will offer the benefits already established, as well as additional others:

  • Find new products, brands and business contacts.
  • Networking with exhibitors, visitors, media and influencers.
  • Participation in forums and discussions through live streaming and chat rooms.

Consumers will have the opportunity to participate

For the first time, end consumers will have the opportunity to experience something previously reserved for industry professionals: engage digitally and have a direct dialogue with manufacturers.

In the branding rooms for presentations of products, workshops y master classes, brands and companies will have the opportunity to present themselves and engage with sports fans and the great outdoors around the world.

Further information:


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