ASICS announces the signing of the world triathlon star, Mario Mola, as a brand ambassador. Mario, one of the most successful triathletes, has been ITU world champion for 3 consecutive years.
The triathlete has as his main objective this season the Tokyo Olympics, being his 3rd participation in this great sporting event.
Initiated in the world of swimming, Mario debuted in triathlon at the age of 15 and since then he has not stopped reaping titles. Total, Mario has won 7 medals in the world championships and a bronze medal in the Europeans in addition to winning 16 WTS events.
Olivier Mingon, ASICS Director of Sports Marketing comments: “Mario is a true inspiration and we are very proud that he is part of our team. ASICS is a company with a clear purpose, strong values and a commitment to innovation. Together with Mario, we will continue working on our development and innovation to support athletes both in their performance and in their protection."
"I am very happy to be part of the ASICS team. It is a brand with a wide range of high quality running shoes. I am looking forward to racing with your innovative models, it will be a success for sure.
ASICS is a brand that I have always appreciated for its philosophy, its values and its passion, it is something that I have always appreciated very much. Combining the 3 disciplines that triathlon consists of helps me find a balance between my body and my mind, which is essential for my day to day.”Mario comments.
"The main objective for 2021 is the Tokyo Olympics. But I will also participate in a World Series event and the European Championship in Valencia. And it makes me very happy to do it hand in hand with ASICS"
Santiago Martínez, Marketing Manager of ASICS Iberia comments: «Without a doubt the signing of Mario Mola for ASICS is very positive and relevant news for us.
We are very motivated to be able to accompany Mario in his training sessions and competitions. We are committed to providing you with the best products to help you achieve success.. "