Orbea has reached an agreement with the triathlon brand Orca by which it acquires the exploitation rights in the triathlon and compression sections. After four years of fruitful relationship, the Basque brand takes another step forward with the acquisition of a license agreement in these two types of garments in which Orca is a benchmark. The objective of Orbea, which was already the world's exclusive distributor of the number one in wetsuits, is to become the market leader in the triple discipline.
Orbea began the business relationship with Orca four years ago when it became the exclusive worldwide distributor of the New Zealand brand's wetsuits. Through this agreement, Orbea began to introduce triathlon clothing to its authorized distributors around the world.
The good results obtained from this relationship have led Orbea to take another step forward in its entry strategy into the world of the triple discipline. The acquisition of exploitation rights in the triathlon and compression categories, with an indefinite agreement, only reaffirms Orbea's commitment to triathlon.
This agreement strengthens the image of both brands along the way to be an absolute reference in the world of triathlon.