Orbea and Orca join in the Triathlon
Orbea has reached an agreement with the triathlon brand Orca by which it acquires the exploitation rights in the triathlon and compression sections. After four years of fruitful relationship, the Basque brand takes another step with the acquisition of a licensing agreement in these two types of garments in which Orca is a reference. The objective of Orbea, which was already the exclusive world distributor of the number one in wetsuits, is to become the market leader in the triple discipline.
Orbea began the business relationship with Orca four years ago when it became the exclusive global distributor of the New Zealand brand's wetsuits. Through this agreement, Orbea began to implement triathlon clothing in its authorized distributors around the world.
The good results obtained from this relationship have led Orbea to take another step in its strategy to enter the world of triple discipline. The acquisition of the exploitation rights in the triathlon and compression categories, with an agreement for an indefinite period, only reaffirms Orbea's commitment to triathlon.
This agreement strengthens the image of both brands along the way to be an absolute reference in the world of triathlon.
Source: www.esciclismo.com