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Controversial viral campaign for the use of the helmet in Germany «It seems like shit, but it saves my life»

German has launched a campaign of mentalization for the use of helmet with models in underwear

The German transport minister has launched a mentalization campaign for the helmet use in Germany, who has used models in underwear, which has started the controversy and has achieved viralization

'It looks like shit, but it saves my life. '. That is the slogan of a campaign that has revolutionized all of Germany. The Minister of Traffic, Andi Scheuer, presents it.

He is able to be recorded on a scooter in the corridors of the ministry to promote a new law and has received responses of all kinds. The leader of the Social Democratic women has been very hard and has also received friendly fire.

The minister, a party mate, tells her that the helmet can also be worn wearing clothes. According to official statistics, only the 8% of German cyclists wear helmets. Last year 430 cyclists died on German roads.

The minister commented, that he has achieved his goal, that it is talked about

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