BMC says goodbye to professional triathlon after 12 seasons, but the team moves on.
Swiss brand BMC ends its sponsorship of the BMC Pro Triathlon Team after 12 years, although the sports structure will continue in 2026 with new support and a renewed roster in middle and long distance.
A farewell that marks the end of an era
After more than a decade involved in professional triathlon, BMC has confirmed its departure as main sponsor of BMC Pro Triathlon Team.
The news has been revealed through the social media accounts of several athletes on the team, with messages of gratitude and closure of this chapter.
One of the clearest examples has been that of a member of the group, who summarized the moment as follows:
“After two incredible years, it's time to close this chapter with @bmcprotri team…”
A message that perfectly reflects the overall tone: gratitude, pride in what has been achieved, and an eye on new goals. For many triathletes, wearing the colors of BMC It has been a key step in his professional career.
However, the departure of the Swiss brand does not imply the disappearance of the sports project.
The team continues without BMC, with a new identity and the same direction.
Although BMC says goodbye after 12 seasons, the The team structure will remain active in 2026, directed once again by the brothers Bob De Wolf y Ben De Wolf, key figures in the project since its inception.
The team will compete next season. without sponsorship from BMCBut with a new main sponsor that will be announced shortly. Management insists that the change is strategic and that the sporting foundation remains intact.
It's not a closure, but a transition.
Changes to the squad: three new signings and four departures
BMC's departure is accompanied by a major overhaul of the athlete lineup.
The team will now include six triathletes, combining experience and profiles that are clearly growing within the international triathlon.
Athletes on the team in 2026
- Daisy Davis (GBR)
- Finn Grosse-Freese (GER)
- Miguel Hidalgo (BRA)
- Anthony Benito Lopez (ESP)
- Laura Madson (DEN)
- Cameron Main (GBR)
Confirmed withdrawals
- Thor Bendix Madsen
- Clement Mignon
- Sam Dickinson
- Lucy byram
The team wanted to publicly thank the athletes who are not continuing for their work and results, highlighting their role in recent successes.
Twelve years, 150 victories and more than 300 podium finishes
The sporting balance of the project with BMC It's hard to match. In these 12 years, the team has achieved over 150 wins and over 300 podium finishes in international competitions, establishing itself as one of the most recognized structures in professional triathlon in middle and long distance.
Our Programs HOMBRE DE HIERROIRONMAN 70.3 and Challenge events have been the usual stage for his successes, with a constant presence in the rankings and in the major events of the calendar.
That legacy is precisely what the management wants to maintain in this new stage.
Davies, Main and Grosse-Freese: youth and proven results
The additions for 2026 are not random bets. Daisy DavisAt just 23 years old, she's coming off an outstanding season, becoming European long-distance champion in her debut. A profile that fits perfectly into the new professional triathlon.
Cameron MainMeanwhile, he has made the definitive leap from short-distance triathlons, winning the IRONMAN 70.3 Knokke-Heist and debuting in a full Ironman with a victory at IRONMAN Western Australia. He already has his ticket to Kona and is aiming high.
Complete the trio Finn Grosse-Freese, double winner in 2025 of IRONMAN Austria and IRONMAN Copenhagen, one of the most solid names on the European circuit.
What does this movement tell us about triathlon today?
The output of BMC This is not an isolated case. In recent years, professional triathlon has been experiencing a profound reorganizationespecially in medium and long distances.
The emergence of the circuit T100, driven by the PTO and recognized by World triathlonThe landscape has changed. Guaranteed contracts, tighter schedules, and a more media-driven approach have altered the relationship between brands, teams, and athletes.
Many traditional brands are reviewing their investment, while teams are looking for more flexible models, less dependent on a single sponsor and more focused on sporting performance and global visibility.
In this context, the team's continuity without BMC is almost as relevant as the brand's departure.
A name is gone, not the project.
BMC says goodbyeYes, but the team continues. The logo changes, the bike changes, but the structure, the ambition, and the presence in major international races remain.
For fans and triathletes, the message is clear: professional triathlon is entering a new phase, with constant changes, strategic adjustments, and an increasingly global ecosystem.
And this is just one of the first chapters of what we will see in 2026.
