Jan Frodeno launches his podcast “Frodeno Going Mental” with Alistair Brownlee as the first guest

The former Olympic champion Jan Frodeno In 2026, he begins a new professional stage with the launch of his podcast. Frodeno Going Mental, a project focused on mindset and performance in highly demanding contexts, whose first episode features Alistair Brownlee like invited.

A new stage for Jan Frodeno, far from the starting line but close to high performance

Retired from professional competition, but still closely linked to high performance, Jan Frodeno He continues to expand his legacy in triathlon from another angle. The Olympic champion in Beijing 2008 and three-time world champion of HOMBRE DE HIERRO has presented his new personal project: Frodeno Going Mental.

This is a podcast recorded in English, with audio and video format, in which Frodeno takes on the role of host to talk with people who know firsthand what it means to perform when the pressure is at its maximum and the margin for error is practically nonexistent.

A podcast that goes beyond triathlon

Although the name of Jan Frodeno is inevitably linked to triathlon, Frodeno Going Mental It wasn't conceived as a space exclusively for talking about sports. The project's very premise points much further.

The podcast will feature weekly conversations with athletes, artists, and business leaders, all united by a common denominator: navigating demanding environments where decision-making and mental strength are crucial.

The premiere, however, does contain a clear nod to the German's competitive past, with the presence of Alistair Brownlee, one of the great rivals and benchmarks of world triathlon for more than a decade.

Alistair Brownlee, a first guest laden with symbolism

The choice of Alistair Brownlee His being the first guest is no coincidence. They shared races, titles, and some of the most intense duels in the recent history of Olympic and long-distance triathlon.

In this episode The conversation between Frodeno and Brownlee revolves around the Briton's competitive mindset, the key decisions that shaped his sporting career, and the personal challenge of facing the transition after leaving the elite.

The podcast itself defines Brownlee as “one of the most uncompromising competitors this sport has ever produced,” a label that sums up his approach to competition and effort.

The mind as a central tool for performance

The central theme of the entire project is clear from its very title. Jan FrodenoPerformance cannot be explained solely by physical training or technical preparation.

“Reaching peak performance is not about eliminating chaos, but about learning to manage it,” Frodeno himself explains when defining the spirit of the podcast.

This is an idea that the German considers applicable not only to high-level sports, but also to the world of business, creativity, or even everyday life, where pressure and uncertainty are part of daily life.

Real-life experiences when everything is at stake

Far from generic motivational speeches, Frodeno Going Mental The aim is to delve into concrete tools and real-world experiences. According to Frodeno, the goal is to understand how his guests transform pressure into clarity in order to perform better when the situation demands it.

“I’m interested in tools that really work when everything is at stake,” summarizes the former world champion, who after his retirement continues to explore new ways of adding value to high performance from a different place than competition.

This approach directly resonates with many triathletes, both professional and amateur, who recognize mental management as one of the biggest challenges in training and competition.

A project aligned with Frodeno's legacy

Throughout his career, Jan Frodeno He has stood out not only for his results, but also for his ability to adapt, reinvent himself and compete at the highest level in very different contexts, from Olympic triathlon to long distance under the IRONMAN franchise.

This new project fits into that trajectory. It changes the setting—from asphalt and the bike at the microphone—, but he keeps the focus on performance, decision-making and the experience accumulated after more than twenty years in the elite.

Available on all major platforms

Frodeno Going Mental It is now available in various platformsA new space where the experience of one of the great triathlon champions is transferred to a more reflective format, with the mind as the protagonist and performance as the guiding thread.