El Mediterranean Triathlon Alicante will have a new and tasty ally: calconut, the leading Spanish company in the marketing of nuts, becomes the official sponsor of the event, reinforcing its commitment to sports, healthy living, and sustainability.

This combination of sport and conscious eating aims to encourage active lifestyles among event participants and attendees, promoting values ​​such as effort, perseverance, and self-improvement.

Who are Calconut?

With logistics headquarters in Mutxamel (Alicante)Calconut has been operating since 2005 in the import and export of nuts, dried fruits, seeds, legumes, spices, and superfoods. Its growth has been based on pillars such as innovation, the sustainability and continuous improvement.

Since its inception, the brand has been committed to generating a positive impact on society and the planet, aligning itself with the Sustainable Development Goals 2030.

A coherent commitment to triathlon

From Calconut they explain their vision clearly:

“Betting on sports isn't just a matter of visibility or sponsorship, but a coherent way of projecting who we are as a company.”

The company considers triathlon a perfect metaphor for its mission: discipline, effort, nutritional balance, and teamwork. And, as such, they want to be present in the daily lives of those who practice, compete, or follow it closely.

Presence throughout the weekend

The brand will be very present at the MTRI Alicante event:

• Their healthy products, marketed under the brand nut & me, will be included in the triathlete's bag.
• They have launched an exclusive promotion for registered users.
• They will have a stand and visibility actions in the area goal and post-goal throughout the weekend.

Beyond sponsorship: a real commitment

These types of sponsorships aren't just advertising collaborations. They reflect a way of understanding the world: working toward a healthier, fairer, and more environmentally responsible future.