Supertri expands its global presence with Blenheim Palace and New Jersey Triathlon
Two key acquisitions to strengthen its global calendar
Super tri has taken a further step in its strategy to become the leading brand in short-distance triathlon.
The organization has announced the acquisition of two tests of great international prestige: the Blenheim Palace Triathlon, in the United Kingdom, and the New Jersey State Triathlon, in United States.
With this addition, Supertri reinforces its commitment to creating a global calendar of mass participation events, combining quality, experience and community.
Blenheim Palace Triathlon: British tradition in a unique setting
El Blenheim Palace Triathlon It is the UK's largest triathlon, with over two decades of history and an incomparable setting: the gardens of Blenheim Palace, a UNESCO World Heritage Site and the birthplace of Winston Churchill.
The 2025 edition sold out its more than 7.000 bibs, with a 33% of beginners, which demonstrates its ability to attract new triathletes.
Its proposal includes tests in Sprint, Super Sprint, relay and the popular format Weekend Warrior Challenge, where athletes complete as many triathlons as possible over a weekend.
New Jersey State Triathlon: Speed and Atmosphere in the United States
On the other side of the Atlantic, the New Jersey State TriathlonHeld in Mercer County Park since 2006, it's one of the ten largest triathlons in the U.S., with 3.500 participants selling out each year. Its flat, fast course makes it an ideal venue for those looking to break personal records, both in Sprint and Olympic distances.
The 2026 edition will be held on July 19th, coinciding with the Long Beach Triathlon, another of Supertri's major events in North America.
Statements: Global Vision and Support of Athletes
The CEO of Supertri, Michael D'hulstHe explained:
"Our vision is to build the benchmark global brand in short-distance triathlon, with events that combine quality, great experiences, and a strong community. Blenheim and New Jersey represent everything we want Supertri to mean."
For its part, Jonny Brownlee, a three-time Olympic medalist, highlighted the value of the Blenheim Triathlon:
"It's one of the UK's most iconic events. I'm delighted that it's now part of Supertri, an organization that's bringing triathlon to more people."
From the New Jersey organization, Michele Redrow He stressed the continuity:
“We are excited to join the Supertri family and are confident that the spirit of our event will remain intact.”
An ecosystem that unites professional and popular sports
With these acquisitions, Supertri expands a calendar that already includes tests in Chicago, Long Beach, Toronto and Kerrville, among others.
In addition to popular events, the brand promotes the Professional Super Tri League, with figures like Alex Yee, Cassandre Beaugrand and Jonny Brownlee, and its innovative eSports world championship.
The expansion is supported by Astero Partners and seeks to consolidate Supertri as a global leader that connects the triathlon community year-round.
