Neoprenos Zone3
The data can not be better for Zone3 increasing sales by 60% with respect to 2014, both in wetsuits and triathlon suits, being a series of accessories, the key element in this increase in sales "have had such a boom that they are already running out"
Success ZONE3 It has not arrived overnight. The brand began its career at 2007 at the University of Loughborough by the elite triathlete James Lock, although it would not be until 2009 when it launched its first range, after a significant number of research, development and product testing. Seven years have been necessary to build this brand, being the product who has spoken for himself during all these years. More and more people are starting to hear about ZONE3 and there is nothing better than the 'mouth-to-mouth' recommendations among athletes.
"The growth could have been faster if we had gone directly to negotiate with the big names in terms of sponsorships, but we were a young company that had neither time nor money and that was focused on an intense search to develop the product The product has always been the first thing, followed closely by the support of our distributors and trying to give the customer the best possible service "says the brand director, Bobby Buck.
To his 21 years and become an elite triathlete, James Lock found in the market products that did not fit his needs as an athlete and whose price was excessively high. The original idea was to develop a product that would help improve the performance of athletes at an affordable price, something that today continues to be part of the DNA of the brand. The success of this idea can be quantified by the large number of BEST BUY awards obtained in recent years, including the 91% evaluation of the Neoprene Aspire this month in the magazine 220 Magazine.
James Lock believes that the great increase in sales is based on the combination of these reasons rather than the particular strategies of the new marketing and product marketing plans.
"We are confident that with the fundamentals that we have established between 2007-2012 and that are beginning to bear fruit, as well as a network of loyal and established customers, we can now begin to build and go further in terms of product development and new and exciting marketing strategies "
To see the full range visit www.zone3.es
