The best sports ads of 2015

31 December, 2015Updated on December 31, 2015

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Table of Contents

One more year is the time to take stock to highlight some of the most outstanding advertising pieces of this year. Here you have the Ranking of the best sports ads of 2015:

For Triathlon News, of course, the best announcement made in Spain in Sport was the SKECHERS video made by the Agency COMMUNICATION CHALLENGE with the paratriathlete Dani Molina

It shows an example of overcoming that makes hair stand on end. Dani Molina tells us in first person how his life changed after a traffic accident that he suffered with only 22 years and how, along with the loss of his leg, he lost the chance to run.

Years later, and thanks to Jens Muller, after a dream where he was running on track, Dani ran again, but not only that, but he became double world champion of Acuatlon and double world runner-up. of paratriathlon Of course, an example and motivation to start this 2016.

1 Sport England | This Girl Can

July 2015

We open this list with a fantastic Sport England campaign. Titled #ThisgirlcanIt is a new initiative of the British government health agency whose objective is to increase the number of women who exercise. This campaign arises in response to the worrying figures that indicate that almost 2 million fewer British women do sports than men, despite the fact that 75% percent of women between 14 and 40 years old stated that they would like to do sports. more.

To do this, the video shows women exercising in all shapes, sizes, and skill levels that counteract one of the main limitations: the fear of judgment. #Thisgirlcan inspires you to move and show that prejudices and stereotypes are a barrier that can be overcome.

Agency: Fcb Inferno

2 ASICS - It's a big world. Go run it

February 2015

ASICS surprised us this year with the global campaign "It's a big world. Go Run It ", coinciding with major sporting events. In this case, the intention of the brand was to inspire athletes in the search for new experiences and territories.

With a spectacular staging and fast-paced sound, ASICS sought to encourage all riders in the pursuit of challenges and their own instinct to excel. In the spot, there are different ambassadors from the likes of triathlete Gwen Jorgensen, sprinter and sprinter Queen Harrison, Rosario Rios-Aguilar (fitness and training), or trail runners such as Sissi Cussot and Spaniard Genís Zapater.

Agency: 180 Amsterdam

3 Reebok | Be More Human

February 2015

Reebok continues its commitment to the fitness world, with this spot that tells us about the lives of normal people (a shop assistant, a cook, a fireman and a mother), and how fitness helps them to be better in their lives. An example that goes beyond the use of great celebrities and professional athletes, and focuses on the day-to-day lives of normal people who love the world of fitness.

Yan Martin, Reebok vice president of communication, summed it up as follows: "There is a new generation of athletes. These are normal people from day to day, and these should be considered role models. For these individuals, this achievement comes from the realization that they are transforming their lives through fitness, and in the process they transform the life of their community.

Agency: Venables Bell & Partners

4 Under Armor - Rule Yourself

September 2015

"You are the sum of what you train" is the claim of the campaign that launched this year Under Armour. Next to its title, "Rule Yourself" (Gobiérnate), the piece becomes an ode to the effort, to the overcoming and the motivation of the athletes.

On this occasion, it was attended by three ambassadors of great recognition in the US: the NBA player Stephen Curry, the dancer Misty Copeland and the golf champion Jordan Spieth. They appear executing the movements that have led them to glory, and that cost them so much effort in the past.

"The concept of the Rule Yourself campaign is simple: you are the sum of everything you train. It is the only way to improve, and it is the common factor of all the athletes of the world ", pointAdam Peake, Executive Vice President of Marketing de Under Armour.

Agency: Droga5 NY

5. Nike | Short A Guy

July 2015

Nike has also played with the limits of self-improvement in its new spot "Short to Guy". The protagonist this time is a child, who can practice all sports thanks to recognized players who invite him to a game because they lack a component.Among these stars are characters such as pitcher Garrett Richards, footballer Mia Hamm or basketball player Anthony Davis.

Nike's goal with this campaign was to inspire athletes to train, and with that take them to the Nike Gear Up where they can be counseled by personal trainers and professional advisors.

"Nike tries to provide you with the best equipment and the best service you need to be the best athlete you can be. The spot 'Short a Guy' connects the audience with the Gear Up center inNike.com, where to find the best of Nike ", commented David Schriber, vice president of Marketing of Nike for North America.

Agency: Wieden + Kennedy Portland

6 Bodyarmor - This is now

June 2015

BodyArmor took multiple stars from the world of sports to promote its brand message: "This is Now". It is a comparison between the sport of before vs the sport of now, made with a humorous tone and a retro aesthetic.

Among the protagonists of the spot, highlights James Harden of the Houston Rockets, Mike Trout of the Angels Angels, Buster Posey of the San Francisco Giants, Rob Gronkowski of the New England Patriots, Andrew Luck of the Indianapolis Colts and Richard Sherman of the Seattle Seahawks.

The brand points out that sport has evolved over the years: equipment, training, nutrition ... And so have sports drinks. BODYARMOR is presented as the first natural sports drink for athletes today and indirectly relegates others with the status of UNFASHIONABLE.

Agency: Schema Media

7 Audi | All conditions are perfect conditions

December 2015

Why wait for the snow to come down the mountain? Skiing without snow is possible as this video of the Audi Q7 Quattro with the Candide Thovex skier shows us. It does impressive jumps, and a descent at incredible speed, but what is truly surprising is the way the skier rides on the Audi Q7 Quattro.

Under the slogan "all weather conditions are perfect", Thovex slides down a mountain, crossing surfaces of different kinds: tall grass, dirt roads, fallen leaves, wooden bridges, a herd of cows ... Finally, finally, inside of the car.

"We wanted to change the idea that Quattro was only for driving on snowy and icy surfaces," he says. Ludovic Pagot, account manager. "For this reason, the announcement takes place in a mountain environment without the ice and snow having any role."

Agency: Lowe Stratéus

8 Adidas - Take It

February 2015

"Take it" it was the new motivational ad that he released Adidas globally this 2015. Plagued by phrases that incite action and positivism, the brand wanted to pay homage to all those athletes it sponsors: Gareth Bale, Leo Messi, Zinedine Zidane, David Beckham, Novak Djokovic, among others.

Thus, with "Take it", the brand wants to make it clear that in this life it is important to do something to be remembered for.

Agency: 180 Los Angeles

9 Google Translate - Alberto's Story

October 2015

When the Portadown Times covered the story of two young soccer promises from Spain and Portugal, who trained using the Google Translator system, no one imagined that they would end up becoming part of the global campaign of the online search giant.

The result is a spot that leaves no one indifferent, narrated with a documentary approach. Alberto tells us his story and how the tool has helped him to destroy the language barriers with his trainer Gary Magee, and the rest of his classmates.

10 Gatorade - Forget Me

December 2015

Abby Wambach is one of the greatest soccer players in the world. With the United States, she managed to win Olympic gold medals on two occasions and is the top scorer for teams, at the male and female level. In addition, her influence extends beyond the field of play, as she has become a fighter for equal rights, and one of the great promoters of women's football.

The spot shows a Wambach with a very direct message: "Forget me. Forget my number, my name, forget that I once existed. " Their attention is focused exclusively on the next generation, urging them to achieve things that are so great that they can be forgotten.

The ad belongs to the global campaign "Win From Within" in which the brand has collaborated with athletes from different disciplines recognized internationally.