ŠKODA Triathlon Series aims to overcome the 20.000 participants in the largest popular triathlon circuit

13 March, 2014Updated on March 13, 2014

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With a calendar of 11 tests, the circuit advocates the promotion of sports and the enjoyment of triathlon with distances for all types of audiences.

This past Wednesday, 12 of March, Madrid has hosted the official presentation of the ŠKODA Triathlon Series. With 11 tests distributed throughout the national territory (10) and Andorra (1), the largest triathlon circuit in Spain It consolidates its commitment to popular triathlon by promoting sports practice. With this intention, offer distances and modalities available to all types of triathletes.

Luis Genero, CEO of Win Sports Factory, the organizer of the ŠKODA Triathlon Series, has highlighted his confidence "in a model with which we want to make it easy for the popular triathlete. Our goal is for the participant to enjoy triathlon and choose their goal. Wherever you go, with ŠKODA Triathlon Series you will find an impeccable organization that will allow it. And it's that the sport is not only competing, it's also enjoying. "

In this 2014 season, the prestigious ŠKODA car brand joins the Triathlon Series as the main sponsor. Thus, the brand reaffirms its commitment to sports in an effort to convey the values that define it as teamwork, effort and environmental respect. Víctor Sarasola, Marketing Director of ŠKODA, commented that "in our sponsorship strategy we had to move forward. We have always been very involved in cycling and this year we have decided to learn to swim and run. That's why we'll be in the Triathlon Series. "

"Tumble barriers" with Special Olympics

The event has also served to publicize the social commitment that Win Sports has reached with Special Olympics, a non-profit organization whose main purpose is the promotion of sports and other leisure activities by people with intellectual disabilities such as a path of personal development and social integration.

In this sense, ŠKODA Triathlon Series and Special Olympics join in a common project where, as Jordi Durán, president of the Sports Committee of Special Olympics, explained, "we can make triathlons a standardization tool". In addition, beyond the "visualization of the movement through the tests and its media impact," they will have the opportunity to demonstrate that "our athletes do not have barriers and, if they do, they knock them down".

Objective 20.000

Backed by reference marks, the ŠKODA Triathlon Series Go a step further and continue your growth process. The initiative, arising in 2006, poses the challenge of overcoming this season the 20.000 athletes.

This is your calendar: