In an unexpected turn for the Super League Triathlom, the Malibu City Council has decided not renew the permit to Super League Triathlon (SLT) to host the iconic Malibu Triathlon, ending a 38-year relationship.
This decision has been described by SLT as a “dangerous precedent for the industry in general".
The Malibu Triathlon, which has been an iconic event on the sporting calendar, has seen significant changes to its organization in recent years.
Since 2012, the Malibu City Council has limited annual permits for sporting events, and in 2021, SLT acquired the rights to the event.
However, as the end of the agreement approached, the City Council opted to open a tender, resulting in the award of the permit to Michael Epstein and his non-profit organization, Zuma Foundation.
The SLT has expressed its disappointment, noting that this decision ends an era of the Malibu Triathlon and its significant fundraising for Children's Hospital Los Angeles (CHLA).
LSuper League Triathlon is extremely disappointed by the Malibu City Council's decision to grant a triathlon permit to a former owner, who has sold the triathlon in the past for commercial gain.".
They added that “This decision ends 38 years of the Malibu Triathlon as we know it and its proven substantial fundraising for CHLA".
For its part, Michael Epstein Founder of the event and who has regained the rights to the competition, has promised to maintain his commitment to young people through his new event, the Zuma Beach Triathlon.
Epstein, through his organization Zuma Foundation, expressed his gratitude: “I am humbled, grateful and grateful that the Zuma Foundation has been awarded this privilege by the Malibu City Council for the next 5 years.”
SLT will now focus on Long Beach
This change represents a new chapter for SLT, which seeks to expand its presence and impact in the world of triathlon, especially in the United States.
The SLT has expressed its commitment to growing short distance triathlon in the United States, for the benefit of all and in partnership with Children's Hospital Los Angeles (CHLA).
El Long Beach Legacy Triathlon, scheduled for July 20-21, It will be held at the proposed location for the 2028 Los Angeles Olympic Games, which adds special appeal to the event.
This focus on Long Beach represents an opportunity for SLT to revitalize another major event, while maintaining its mission of promoting health and wellness through sports.
Additionally, partnering with USA Triathlon for this event underscores the importance of strategic collaborations in the development and promotion of triathlon.
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