Wanda Group buys the IronMan franchise for 650 million dollars

The group already owns the Atlético de Madrid club.

It is already official, from today the Ironman brand passes into the hands of the Chinese business group Wanda Group. The brand Ironman in the largest brand of medium and long distance triathlons in the world and that has organized tests all over the world for 37 years with close to 250 events per year.

The brand is expected to generate 185 millions of dollars in 2015 and will continue to increase over the next few years.

Grupo has already made purchases in various sports, media and marketing in North America, Europe, China, South Africa, Australia and New Zealand.

For more information about the IRONMAN brand www.ironman.com