Decathlon to become co-sponsor of AG2R La Mondiale cycling teams

Teams will also use Van Rysel bikes, helmets and sunglasses

November 27, 2023Updated on December 23, 2023

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From the January 1 on 2024, DECATHLON becomes the main co-sponsor of the three cycling teams of AG2R LA MONDIALE:

The WorldTour team “DECATHLON AG2R LA MONDIALE Team“, composed of 28 cyclists;
"DECATHLON AG2R LA MONDIALE Development Team” composed of 10 cyclists;
"DECATHLON AG2R LA MONDIALE U19 Team” composed of 15 cyclists.

Six new riders join the WorldTour team in 2024: Bruno Armirail, Sam Bennett, Dries De Bondt, Victor Lafay, Gianluca Pollefliets and Sander De Pestel.

VAN RYSEL, DECATHLON's road cycling brand, joins as a manufacturer of bicycles, helmets and glasses.

The arrival of DECATHLON on January 1, 2024, during 5 years, marks a new chapter in the history of the AG2R LA MONDIALE cycling team, 32 years after its founding by Vincent Lavenu.

The AG2R LA MONDIALE Group has been the team's historical partner since 1997 and its shareholder since June 2022. This new partnership with DECATHLON will allow the team to take an important step towards achieving great victories starting in the 2024 season.

The riders of the DECATHLON AG2R LA MONDIALE teams will be able to count on the experience and know-how of VAN RYSEL, the high-performance road bicycle brand of the DECATHLON group, which will equip them with bicycles, helmets and glasses.

This partnership demonstrates the willingness of two large French companies, which share the same values of solidarity and community, to unite around an ambitious sports project. It is also an opportunity for DECATHLON to associate its name with a popular sport with recognized values of commitment, solidarity and passion, and thus awaken in as many people as possible the desire to start cycling.

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DECATHLON and AG2R LA MONDIALE join forces in this ambitious project to support three teams:

The WorldTour team “DECATHLON AG2R LA MONDIALE TEAM”, which aims to achieve as many victories as possible in important international races
The Continental team “DECATHLON AG2R LA MONDIALE Development Team”
The junior team “DECATHLON AG2R LA MONDIALE U19 Team”

These last two are grouped under the name “New Gen”. They form a training project that aims to detect and develop the champions of tomorrow.

Finally, Citroën becomes the official supplier of the team's vehicles in 2024.

Presentation of the Decathlon and AG2R teams

Barbara MARTIN COPPOLA, CEO of DECATHLON: "This is a really important moment in DECATHLON's history. Since our birth in 1976, bicycles have played a fundamental role in our evolution and growth.

Millions of children around the world have learned to ride bikes with DECATHLON, and millions of adults use our bikes every day, so to now be in a position where a WorldTour team will compete on our bikes, under our name, is cause of great pride.

“DECATHLON’s mission is to MOVE PEOPLE THROUGH THE WONDERS OF SPORTS, from the playground to the podium, and this partnership embodies exactly that.”.

Bruno ANGLES, General Director of AG2R LA MONDIALE:

“TThe entire AG2R LA MONDIALE Group is very proud to welcome DECATHLON as a partner from January 1, 2024.

We share with this company, also loved by the French, common values of community, solidarity and harmonious coexistence.

We have been working for 26 years, first as a historical sponsor and now as a shareholder to support the team.

We could not have found a better partner than DECATHLON to continue doing this and together achieve our ambitions of winning the biggest international races.".

Vincent LAVENU, Sports Director of the team:

"ItI am delighted to join DECATHLON again and to continue a great story that began between 2000 and 2007, during which time this great company was the team's bicycle sponsor.

During that time, we won six Tour de France victories. This partnership between AG2R LA MONDIALE, whose loyalty and commitment have ensured the stability and longevity of the team, and DECATHLON, will challenge us and encourage us to embark on a new course.

Our ambition is to seek great victories together at three levels of the international peloton: WorldTour, Continental and junior".

Nicolas PIERRON, Director of VAN RYSEL:

"DSince its creation in 2019, VAN RYSEL, 'made in Flanders', has aspired to become a great brand in the professional peloton.

Our engineers and designers set ultra-high standards to achieve ultra-high performance. We partner with experts (ONERA, SWISS SIDE) and professional cyclists to get to the start line with products ready to win.

We are very proud to see our bikes, helmets and goggles chosen by AG2R LA MONDIALE teams, including the consolidated UCI WorldTour team. We are excited and eager to start the season".

The DECATHLON AG2R LA MONDIALE team will be made up of 28 cyclists of eight different nationalities in 2024: