The best sports ads 2014

31 December, 2014Updated on December 31, 2014

7 reading minutes

We present the Ranking of the best sports ads 2014

The 2014 is coming to an end and, as always, it is time to look back to see what has happened this year from the advertising perspective. Therefore, we present you the Ranking of the best sports ads 2014 which includes the ten most significant and outstanding pieces that brands of different types have launched in their different markets. Pieces that stand out for their conceptual quality as well as for their high level of production.

Table of Contents

1. P&G | Pick them back up

We all remember the emotional campaign that Procter & Gamble launched days before the opening of the 2012 London Olympic Games. On that occasion, the brand wanted to honor the moms of the athletes who participated in this important sporting event, who are present throughout preparing their children, until they become Olympic medalists.

Taking into account the success of the “Thank You Mom” campaign, Procter & Gamble presented this year the spot “Pick them back up”, Which is a continuation of this marketing initiative, and which was part of the Sochi 2014 Olympic Winter Games.

This emotional announcement shows how mothers are with their children from their first steps until they become professional athletes. It is a tribute to mothers for their work in the different stages of life: from teaching us to walk, to raising ourselves, to cure ourselves in the disease and to become independent and inspiring people for a better world. The spot ends with the phrase "For teaching us that each fall makes us stronger, thanks mom."

2 COCA-COLA | Why we sponsor

The spot that Coca-Cola launched this year on the occasion of the World Cup was inspired by sports heroes of all times, under the concept that a small action can inspire many others.

In the spot appear images of when Jesse Owens jumped a distance of more than 8 meters in Berlin, when Nadia Comaneci achieved the first 10 in history or when Iniesta scored the goal in the final of the World Cup in South Africa, which made us champions.

At the same time, the commercial evidence the ability of sport to inspire millions of people and highlights the initiatives developed by Coca-Cola to promote physical activity and sports.

The campaign was developed by the advertising agency The Cyranos McCann.

3 DECATHLON | the biggest sport in the world

Decathlon invited us this past summer to lose ourselves in the countryside, without many of the comforts to which we are accustomed. Without air conditioning, heating and maybe without hot water. A place where there are no shows, there are no schedules, there is no dress and it is not fashionable. For Decathlon, the field is going to find everything you do not need.

With this campaign, the sports brand launched its demand to bet on theauthentic experiences and get carried away by what brings us closer to nature. The ad was shot in Asturias, specifically in the town of Llanes and various locations in the Picos de Europa. The agency in charge of the campaign has been & Rosàs, produced by Jorge Llama and the production company Blur.

4 CARLSBERG | Border Football

We are all aware that eFootball is one of the few things that is capable of uniting people. Football and also beer. Under this premise, was born the new campaign of the Carlsberg brewing company, which is entitled "Border Football", And that explains how the magic of football is able to bring people closer together.

At the same time, the ad becomes a call for peace between citizens of different countries who, for some reason, they are separated or divided. And, for that reason, it shows matches of "futvolley" (a mixture of soccer and volleyball) between people who are in the different sides of different borders (Kosovo, Belfast, Nicosia, etc.). Undoubtedly, a way to unite opposite sides in a common cause.

5 THE NORTH FACE | Your Land

Exploring is not just about visiting the places you have not been before. Exploring is also reimagining the places you already know. With this commercial, North Face wantscelebrate those wild places that connect us with nature and with others.

The brand launched the campaign this year "Your Land", Which takes over from the classic" Never Stop Exploring "and which aims to become a tribute to the environment. Its final objective is to raise awareness among American citizens of the importance of preserving and caring for nature to continue enjoying it.

The campaign is carried out in collaboration with 21st Century Conservation Service Corps to which The North Face will donate $ 250.000 in addition to the profits generated until January 18, 2015 for the download of the song “This Land is Your Land”, by the group My Morning Jacket.

6 ASICS | We are Marathoners

The marathoners are part of a different race and this Asics has been able to capitalize and take advantage. With the motto "We are not joggers, We are marathoners", The running brand shows us what it means to be a marathoner. The campaign was launched coinciding with the celebration of the Zurich Marató de Barcelona and the Los Angeles Marathon, which are two of the great world marathons that the brand sponsors as the main technical sponsor.

The marathon spirit is characterized by Meticulousness and planning. Get up before the sun; Prepare the body to face the tough challenge, take the right foods at the right time, etc. They are behaviors that characterize this group.

But this is not all: the marathon runners also run because they love. Because it is addictive; and, above all: they do it because it's fun. From here, the touch of humor and irony that accompanies this piece.

7 ADIDAS RUNNING | What do you see when you run?

Adidas Running challenged different London runners to show him what they see when they run through the city. The result is a unique audio-visual piece, which shows what motivates real women to put on their running shoes every day and go out on the streets of the city.

Narrated by the popular British singer Foxes, the film emphasizes theunique experiences of runners in the capital, explained through stories of real, influential and aspirational women.

Foxes' distinctive voice is accompanied by his latest song "Glorious." From the iconic sunrise from London Bridge to the bustling markets of Elephant & Castle, the commercial runs through the various places and corners that make the capital one of the most interesting places to run.

The film, in addition, has been recorded from the point of view of the runners, a resource that helps to incentivize the #fromwhereirun movement, inviting runners to post and share their running routes.

"This movie is particularly important to us. We know that every day there are more women who join the runner movement and we want to create something that speaks the same language”Says Nick Craggs, Adidas Brand Director. "Everything that is shown in the piece is authentic: from the women in it and their stories, to the urban and iconic locations that are so familiar to runners," adds Craggs.

8 NEW BALANCE | Move Forward

With an impeccable commercial in terms of production and art direction, New Balance launched a very clear message this year: Progress is only achieved by moving forward. Immobility can be a way of observing, reflecting and learning but, to break boundaries, it is necessary to continue fighting.

With a very powerful narrative, the commercial strips modern life of its fundamental components. We observe solitary figures immersed in very different landscapes (a desert, a forest, a city ...), with a common denominator: Each of them is united with the spirit of adventure and the idea of reaching the heart of life.

Through plans that show the simplicity of running, climbing and moving forward, New Balance claims that The rest of our life begins with the next step.

9 GATORADE | Hard Work

Gatorade, the sports drink brand, launched this year an ingenious campaign in which encourages the effort and determination to achieve everything we propose. And this he does by means of a tribute to outstanding figures of different sports disciplines.

The announcement highlights the hard work that athletes such as tennis player Serena Willians, baseball player Derek Jeter and quaterback Washington Redskins Robert Griffin III are subjected to to be the absolute leaders of the sport they play. A commercial, undoubtedly, rhythmic, in which it is shown as Perseverance, hard work and insistence are the only way to become the 1 number.

10 NIKE FOOTBALL | The Last Game

In the case of Nike, it is not so much the concept but the production that deserves to be present in this list. A few days before the opening of the 2014 Soccer World Cup, the multinational launched the commercial "The last Game"(The last game), as part of his #ArriesgaloTodo / #RiskEverything campaign.

It is an animated piece of five minutes, starring the best players in the world, in the mission to save the true essence of football.

The story tells how a scientist analyzed for years the game of the brightest players to eliminate all irrigation components. The result is a set of Clones programmed to eliminate risk taking and focused on improving efficiency, decision making and results.

"With this, the brand aims to demonstrate that, in football, having the ability to take risks is vital", Concludes Davide Grasso, Chief Marketing Officer of Nike. He also adds: "Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the magic of Neymar".

The spot continues to show the boring and non-brilliant game that the clones lead us to, at the same time that the brilliant game is extinguished little by little. Luckily, the Brazilian soccer legend, Ronaldo, decides to take action and recover the old football. That's why he recruits the world's brightest players - who, without football, had been left without jobs or relegated to less lucid jobs - with the aim of standing up to the clones and recovering the brilliance that football deserves.

The commercial culminates with the game that confronts players and clones. "The last 90 seconds of the last game show, beyond any doubt, that brilliant football should be the only type of football. A brilliant, creative football that takes risks. That's what #riskeverything (#arriesgatodo) is all about, ”added Grasso.