Scott DeRue, New CEO of IRONMAN

The IRONMAN organization, a world leader in triathlon events, has recently announced the appointment of Scott DeRue as its new CEO.  

This change in leadership occurs after the departure of Andrew Messick who has left an indelible mark on the entity. 

Profile of Scott DeRue Scott DeRue, 46, is an outstanding professional with an impressive track record that combines experience in academia, business management and an unwavering sportsmanship.  

With a PhD in business administration from Michigan State University and a distinguished career as dean of the University of Michigan's Stephen M. Ross School of Business, DeRue brings strategic vision and an innovative approach to IRONMAN. 

Vision and Challenges for IRONMAN  

DeRue takes over at a crucial time for IRONMAN.  

The organization, which has faced significant challenges during the pandemic, is now seeking to reaffirm its leadership position in the global triathlon events market.  

DeRue, with his experience as president of Equinox and his ability to handle critical situations, is prepared to lead IRONMAN to new horizons of success and growth. 

Passion for Extreme Sports 

 In addition to his professional career, DeRue is passionate about extreme sports. An accomplished ultrarunner and mountaineer, he has conquered six of the “Seven Summits” and completed the Gobi March, a 155-mile foot race through Mongolia. This passion for the sport and endurance makes him an inspiring figure within the triathlon community. 

Impact on the Triathlon Community  

DeRue's arrival promises not only continuity but also a renewal at IRONMAN.  

His focus on innovation and his understanding of sport and business are key elements that could positively influence the organization of events and the experience of athletes. 

Industry Outlook  

Prominent figures from the world of triathlon have expressed their enthusiasm for this appointment. Janine Shelffo, President and Chief Growth and Strategy Officer at Advance, highlighted DeRue's talent and experience, ensuring that the company is in very capable hands.