Multipower launches the scoop of respect for the cyclist: give me 1,5.

It is enough that they rub against you when they overtake you; it is enough to go out to roll with fear; enough more abuses and neglect; It is enough, in short, that the cyclist is not respected or taken seriously when he trains. It is time to make clear, on the road itself, what is the mandatory distance that must be respected. #giveme1,5

After the completion of the Giro d'Italia, where Multipower has been the official nutritional sponsor of the event, the leading sports nutrition brand in Europe, presents an exclusive mallot of respect for the cyclist that aims to amplify the joint voice of awareness and respect on the road.

Inspired by Giro motifs (corporate rose and emblem)fight for pink"), The mallot is seen as an essential item for the cyclist and all passionate about the bicycle that comes out to train frequently on the road. It is a mallot / protest that Highlights first and foremost the need to leave a minimum distance of 1,5m between cyclist and vehicle,

Knowing the relevance of this message for every cyclist and who, on a daily basis, complains about the passivity of many drivers. It is undoubtedly a mall of social pressure union, totally necessary in the sports sector and that until now had not been embodied in mallot by any of the major brands in the sector.

Under the direct message of “giveme1,5”, the mallot has been developed in order to quickly alert the driver and anyone who sees the athlete, while presenting itself as an identification icon for the cyclist / triathlete that fills them of pride.

This is why, in its dorsal part, it incorporates a warning symbol, with the aim that it is the first thing you see when you see a cyclist rolling, together with a repetition on the sides (hashtag #giveme1,5) and a wink on the front part emulating Peter Sagan's horse, to emphasize again that this is not a game, but rather an attention to the need to leave 1,5m. In addition, the selected colors (phospho pink that stands out in the dark), in contrast to white, are highly visible from afar and leave no room for doubt.

The new mallot that we hope to see this summer on all the roads in support of the massive movement of #respetoalciclista, you can get it at first only on the Multipower website (www.multipower.es) until the stocks are finished, for the purchase of nutritional product equal to or greater than 65 €.

With this, it is intended to retain the Multipower consumer, by giving a promotional gift to this mallot valued at 30 € PVP and designed by Taymory, as a gesture of proximity and deference to the real needs of the current cyclist / triathlete.