Asics launches the new Novablast™ 4 

ASICS has announced the launch of its latest innovation, the NOVABLAST™ 4. This shoe promises to take your performance to a new level, thanks to its improved design and cutting-edge technology. 

La NOVABLAST™ 4 It is not a simple update; It is a revolution in sports footwear.  

The shoe comes equipped with the new FF BLAST™ PLUS ECO foam, which provides exceptional rebound and unmatched energy return.  

This special foam not only improves your performance, but also contributes to a lower environmental impact. 

Sustainability 

Image of the Asics Novablast™ 4
Image of the Asics Novablast™ 4

ASICS once again demonstrates its commitment to sustainability. FF BLAST™ PLUS ECO foam is composed of 20% biological material from renewable sources, such as sugar cane waste.  

Furthermore, the NOVABLAST™ 4 will be the first to carry the CO2e label, offering transparency about its sustainability performance. 

Rohan van der Zwet, Senior Product Marketing Manager at ASICS EMEA, expressed his excitement about the launch: “It's hard to remember a time when we didn't already have NOVABLAST™ shoes. With the updates we've made to the NOVABLAST™ 4, we're sure it will become a crowd favorite as well.". 

Availability and price 

La NOVABLAST™ 4 It will be available in ASICS stores, online stores and specialized running outlets from December 1, 2023. 

The launch price will be €150. 

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