COMPEX: brand update

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What is happening with our global brand as a company? We are delighted to reveal our renewed brand identity and the redesign of the website.

Updates show the evolution of Compex since its founding in 1986 and pave the way for the way we are moving forward. We want the brand to reflect our vision, "Promote connectivity and the community within sports and fitness through technology, leading innovation and personalized products", And leaving us space to celebrate the good relations we have with each one of you.

That changes?

The update of the brand will include a renovated corporate logo, a new icon and brand colors. As a result, of these changes, our website, marketing products, visualization, and the rest of the components of the brand will be updated in the coming months.

There are 2 versions of the new Compex logo. The logo with icon and without it. Compex logos can only be used in the established and approved format. In no case can they be modified.

The new brand identity reflects the Compex unique character and his strengths as a companion in training. Its four central pillars are:

• TECHNOLOGICAL PUSH: Compex provides leading technologies for sports performance and fitness thanks to its adaptive and dynamic equipment that allows athletes to improve their sport.
• CONNECTED COMMUNITY: We are in contact with athletes, and they with us - and our athletes contact each other.
• PERSONALIZED PERFORMANCE: Compex has a wide offer for improve performance, prevention, protection, pain relief, to adapt to individual needs.
• ACTIVE LIFE MODE: Compex is the training partner that makes the activity more attractive, the Higher performance and it offers the desire to continue exercising.

Why is the brand evolving?

Compex® is a leading brand in the field of muscle stimulation. Work with some of the most successful and prestigious athletes, clubs and federations worldwide. Our brand is one of our most important assets and it has been more than twenty years since its image was renewed. Think of all the changes that have occurred during this time!

We have carefully analyzed our visual identity - colors, typography, images - and made some subtle improvements. Our brand upgrade gives our company a more modern and cleaner look that differentiates us even more from the competition and articulates more clearly the value we provide to our partners and customers around the world.

It also provides a great base for us to launch an interesting variety of new products and solutions for this year and later!

Will everything change at once?

No, our brand change will be applied in several phases around the world to limit the disruption and be as effective as possible at the cost level. For example, we will use to integrate the new logo as we update the marketing material or create new material.

Further information: https://es.compexstore.com/